Overview

After the divestment of Experian Marketing Services, Cheetah Digital was born with a new identity. Cheetah Digital returned to form and focused primarily on its marketing platform and services. With "Dedicated to Marketers" as their tagline, the branding needed a refresh. Over the span of six months, the creative team and I brainstormed and reiterated the overall company's vision and design. 

Branded Items

Social Media Ads

Web Application

Cheetah Digital has two marketing platforms: Marketing Suite and CheetahMail. Both of these platforms needed a design update due to the change in branding. I was solely responsible for transforming their UIs to align with the company's new branding.

At the early stage, Cheetah Digital didn't have a recruitment page. The company chose to use the Unbounce app to temporarily set one up. I was tasked to code and design using Unbounce. Unfortunately, Unbounce had limitations. Regardless, I was able to implement simple flat design and custom coding.